News for 'Brand Director'

Startup story set for better script in 2024 after a bleak '23

Startup story set for better script in 2024 after a bleak '23

Rediff.com28 Dec 2023

Funding winter and corporate governance woes separated the men from the boys in the country's startup space in 2023 that saw funds into the segment tapering to just around $8 billion. All said, investors are hopeful of strong growth of the maturing startup ecosystem in the new year. Edtech and health tech segments that grew exponentially during the pandemic plunged into an abyss of financial uncertainties, with several firms shuttering their business, and valuation of prominent players like BYJU'S and PharmEasy plummeting 85-90 per cent.

What To Expect In A Rohit Shetty Film

What To Expect In A Rohit Shetty Film

Rediff.com20 Dec 2022

Sukanya Verma shows you everything you can expect from the Rohit Shetty brand of film-making.

Import restrictions on laptops, tablets imposed

Import restrictions on laptops, tablets imposed

Rediff.com3 Aug 2023

The government on Thursday imposed import restrictions on laptops, tablets, all-in-one personal computers, ultra small form factor computers, and servers with immediate effect. The Directorate General of Foreign Trade (DGFT) in a notification said exemption from import licensing is provided up to 20 items per consignment for R&D, testing, benchmarking and evaluation, repair and return and product development purposes.

Sachin is Aviva Life brand ambassador

Sachin is Aviva Life brand ambassador

Rediff.com3 Jul 2007

Aviva Life Insurance, a joint venture between UK's biggest insurer Aviva and Dabur, has roped in master blaster Sachin Tendulkar as brand ambassador and named its new child insurance policy after the cricketer's title - Little Master.

Tihar jail seeks IIM-A's help for better branding of products

Tihar jail seeks IIM-A's help for better branding of products

Rediff.com24 Oct 2011

A team from IIM-Ahmedabad will study the branded products of Tihar Jail and suggest ways to improve marketing of these items, Tihar Jail Director General Neeraj Kumar said.

How brands are fighting it out on the breakfast table

How brands are fighting it out on the breakfast table

Rediff.com26 Sep 2018

Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.

Tricolour Cream Cheese Cupcakes

Tricolour Cream Cheese Cupcakes

Rediff.com15 Aug 2023

Tricolour cupcakes on Independence Day for the fam.

Luxury brands have to brace for high rent

Luxury brands have to brace for high rent

Rediff.com20 Nov 2013

Because of high rents in Mumbai and the response from Delhi, most luxury retail players want to expand in the capital.

India Could Be Next Whisky Superpower

India Could Be Next Whisky Superpower

Rediff.com8 Dec 2023

'Indian single malts have a very specific character.' 'They are sweet when you take a frontal palette approach and change significantly with the addition of water.'

At $8.7 billion, brand TCS grows fastest among global IT firms

At $8.7 billion, brand TCS grows fastest among global IT firms

Rediff.com19 Feb 2015

TCS is fastest growing software brand in the world.

Animal Review: Ruthless Ranbir Goes For The Kill

Animal Review: Ruthless Ranbir Goes For The Kill

Rediff.com1 Dec 2023

Animal's violence isn't for the fainted-hearted unless you have an appetite for Korean style mayhem, like Sukanya Verma.

Boycott calls force advertisers, celebrities to increase safeguards

Boycott calls force advertisers, celebrities to increase safeguards

Rediff.com7 Nov 2022

American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. For present-day advertisers and celebrities, this fear is showing up in the response they receive from social media to their brand communication. This is something AU Small Finance Bank and online food delivery platform Zomato recently experienced with their advertisements.

What's Greenwashing?

What's Greenwashing?

Rediff.com21 Apr 2023

Greenwashing is making misleading or false environment-friendly claims about a product. Consumers in India currently do not have any way of telling whether a claim is authentic or greenwashing. And one never hears of action against any company for making false claims of being environment-friendly.

Joint venture fillip possible for foreign single-brand chains

Joint venture fillip possible for foreign single-brand chains

Rediff.com18 Jul 2013

Sources estimate there could be about 60 applications at the department of industrial policy and promotion for up to 49 per cent foreign direct investment in single-brand retail.

Watch out for these BRAND NEW JODIS

Watch out for these BRAND NEW JODIS

Rediff.com20 May 2020

Joginder Tuteja lists never-seen-before jodis coming up in the movies.

Byju, Think Of Byju's Like A Business!

Byju, Think Of Byju's Like A Business!

Rediff.com10 Jul 2023

This, Byju, was the time to apply the business lens, treat your company as a business, run your company as a business. Instead, you splurged, observes Suveen Sinha.

How a sabjiwaali's daughter rescues an agency, brand

How a sabjiwaali's daughter rescues an agency, brand

Rediff.com24 Sep 2012

An interesting history lesson learnt by Kiran Khalap during a long career in advertising.

'Don't be fooled by Ranveer's bling'

'Don't be fooled by Ranveer's bling'

Rediff.com31 Jul 2023

'In him resides a fierce lion of an actor who would have made Stanislavsky proud.' 'With Rocky he started with his body, his hair, his clothes; then his walk, his language, the constant listening to Punjabi hip hop and before long we couldn't differentiate between Ranveer and Rocky.'

Small cars not finished, but certainly won't be cheap

Small cars not finished, but certainly won't be cheap

Rediff.com17 Feb 2023

That means a manufacturer looking at a market like India needs to decide whether small, cheap cars or small, expensive cars or both will work better for them, says Pavan Lall.

'True to DNA': Volkswagen India to focus on premium cars, avoid hatchbacks

'True to DNA': Volkswagen India to focus on premium cars, avoid hatchbacks

Rediff.com10 Jun 2022

German automotive giant Volkswagen (VW) has said it will focus on the premium sedan/sport utility vehicle (SUV) segment and avoid the mass hatchback segment. "Customers don't expect anything less than a premium product from VW. "Customers expect a certain level of quality and driving dynamics. We have to stay true to that DNA. "The day we go mass, customers will reject us," says Ashish Gupta, brand director, VW India.

Why your family jeweller is losing the battle to big brands

Why your family jeweller is losing the battle to big brands

Rediff.com7 Jul 2018

Here's why consumers are shifting to large brands.

Give new institutes another name: IIT directors

Give new institutes another name: IIT directors

Rediff.com4 Apr 2008

They are of the view that calling the new institutes "IITs" would dilute the brand image of the existing premier institutes, which figure among the world's 100 best technology universities and are compared with the likes of MIT, California University and Berkeley. The seven IITs are located in Kharagpur, Mumbai, Chennai, Kanpur, Delhi, Guwahati and Roorkee.

Amul's utterly butterly supply melts; eateries switch to alternatives

Amul's utterly butterly supply melts; eateries switch to alternatives

Rediff.com30 Nov 2022

It is the season of cooking and baking, but with Amul Butter in short supply, consumers aren't like the cat that got the cream. A shortage only means market shelves without butter on them. "There is a supply-side deficit. "We are now able to procure only two packs of butter a day, as opposed to three packs (each containing 30 packets of butter) in a day," says a salesman at Modern Bazaar, a departmental store in New Delhi's Greater Kailash.

2023 At The Movies: A Double Take

2023 At The Movies: A Double Take

Rediff.com27 Dec 2023

It was a year of so many contradictions and contrasts that it became dangerous to talk about movies, people lost their heads discussing Friday releases, psychiatrists began dabbling in film criticism, and film critics turned into psychiatrists, says Sreehari Nair.

Dabur to acquire majority stake in Badshah Masala for Rs 587 crore

Dabur to acquire majority stake in Badshah Masala for Rs 587 crore

Rediff.com27 Oct 2022

Fast-moving consumer goods major Dabur India is set to enter the branded spices and seasoning category. It has signed an agreement to acquire 51 per cent in Badshah Masala for a cash consideration of Rs 587.52 crore. The acquisition, the company says, is in line with its strategic intent to expand its food biz to Rs 500 crore in three years.

How Reliance Retail plans to become 'atmanirbhar'

How Reliance Retail plans to become 'atmanirbhar'

Rediff.com15 Sep 2022

A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. A successful cola brand in the eighties, especially in North India, Campa Cola thrived when Coke exited India in the late seventies. When the Atlanta-based major returned and PepsiCo set base in India, it went down fighting.

Rival brands up the ante as Maggi relaunch nears

Rival brands up the ante as Maggi relaunch nears

Rediff.com28 Oct 2015

ITC, Chaudhary Group are among companies launching variants and stepping up ad campaigns.

Why FMCG brands are taking M&A route to conquer the south

Why FMCG brands are taking M&A route to conquer the south

Rediff.com30 Nov 2016

National brands prefer the acquisition route since the southern market is culturally different, reports T E Narasimhan from Chennai.

E-sports not affected by revised GST

E-sports not affected by revised GST

Rediff.com25 Jul 2023

E-sports experts say the burgeoning sector will not be affected by the Goods and Services Tax (GST) Council's recent decision to levy a blanket 28 per cent tax on online gaming, which is being viewed by the industry as a death blow to gaming companies.

Tata Global to make investment in brands: Mistry

Tata Global to make investment in brands: Mistry

Rediff.com15 Jul 2013

The Starbucks partnership will take couple of years to break-even.

Should Selectors Stick With The Old Or...

Should Selectors Stick With The Old Or...

Rediff.com6 Dec 2023

We need to make sensible choices that are in the long-term interest of Indian cricket -- and the game itself, suggests Indrajit Gupta.

Quotas: Band-Aids Not The Solution

Quotas: Band-Aids Not The Solution

Rediff.com13 Nov 2023

Our caste warriors will not even ask these questions, let alone explore better solutions to address the problems of inequality and skewed life outcomes, argues R Jagannathan.

Enforcement Directorate to issue show cause to Flipkart

Enforcement Directorate to issue show cause to Flipkart

Rediff.com31 Jul 2014

Enforcement Directorate sources tell Vicky Nanjappa/Rediff.com that the probe into FDI received by Flipkart continues and a show cause notice will be issued to the online retailer.

Sequoia splits into 3 independent entities, India biz now Peak XV Partners

Sequoia splits into 3 independent entities, India biz now Peak XV Partners

Rediff.com7 Jun 2023

Venture Capital giant Sequoia India & Southeast Asia has rebranded itself to Peak VX Partners. The VC firm will now manage its assets under management (AUM) in the region of over $9.2 billion across 13 funds independently. The rebranding exercise followed Sequoia Capital's break-up into three independent entities across the globe. Besides Sequoia India & Southeast Asia, Sequoia China business has adopted the name HongShan in English (it will

Global rice markets in turmoil as India bans export of non-basmati

Global rice markets in turmoil as India bans export of non-basmati

Rediff.com3 Aug 2023

India's decision to ban the export of non-basmati white rice has pushed up global prices, prompting multilateral lending agencies, such as the International Monetary Fund (IMF), to call for a reconsideration of the move. Though nothing has been spelled out yet officially, sources said, the government might consider requests for government-to-government sale of non-basmati white rice, especially to West African nations where India is a major supplier. Also, traders and exporters of specialty regional rice varieties like sona masuri or gobindo bhog feel that they have been short-changed.

Peerless, ICICI plan co-branded card

Peerless, ICICI plan co-branded card

Rediff.com31 Dec 2005

Tata brand value at Rs 25,000 cr

Tata brand value at Rs 25,000 cr

Rediff.com9 Aug 2005

Tata group brands, whose valuation is currently under way, are likely to be valued at about Rs 25,000 crore (about US $6 billion), according to a senior Tata Sons official.